Is Kewpie Mayo Vegan? Here’s Why Umei Is the Better Choice in Australia

If you’ve ever fallen in love with the creamy richness of Japanese-style mayo, you’ve probably come across Kewpie. But for those following a plant-based or egg-free diet, here’s the truth: Kewpie mayo isn’t vegan.

The good news? You don’t have to miss out on that iconic umami flavour. Umei mayo is a plant-based alternative that’s just as creamy and versatile—without the eggs.

Why Kewpie Isn’t Vegan

The original Kewpie recipe uses egg yolks, which give it a richer flavour than standard Western mayo. But for anyone avoiding animal products, that means it’s off the menu.

Umei: A Vegan-Friendly Alternative With Bold Flavours

At Umei, we’ve taken inspiration from the Japanese mayo-making method—but reimagined it for modern kitchens. Instead of eggs, Umei mayo is emulsified with plant-based protein, making it 100% vegan-friendly.

And here’s where Umei really stands out: our mayo comes in flavours inspired by Asian cuisine that you won’t find anywhere else:

• Korean Chilli Gochugaru Mayo – smoky, spicy, and perfect for fries or burgers

• Yuzu Mayo – a citrusy zing that brightens up sushi, poke bowls, and salads

• Seaweed Mayo – rich in umami, ideal for rice bowls and Asian street food
  
  

How to Use Umei Vegan Mayo

Umei mayo is as versatile as traditional mayo—but with added flavour twists:

• Salad Dressing: Whisk Umei Yuzu Mayo with rice vinegar for a refreshing salad topper.

• Burger Sauce: Add Gochugaru Mayo to burgers or sandwiches for a spicy kick.

• Sushi & Poke Bowls: Drizzle Seaweed Mayo for restaurant-style umami richness.
  
  

• Street Food: Use any Umei mayo flavour as a topping for takoyaki, okonomiyaki, or dumplings.
  
  

Check out our previous blog: 10 Creative Ways to Use Umei in Everyday Cooking.

Where to Buy Umei Mayo in Australia

Unlike competitors, Umei is proudly available in Asian supermarkets, specialty grocers, and select online retailers across Australia.

Our stockist based in Australia here

So is Kewpie mayo vegan? No. But with Umei’s eggless, plant-based range, you can enjoy all the creaminess and umami you love in Japanese mayo, with modern flavour twists that make every dish more exciting.

From gochugaru to yuzu to seaweed, Umei isn’t just a vegan alternative—it’s a flavour upgrade.