Flavour Memories: What Asian Food Means to Our Team and Community

Growing up in Hong Kong, Sarah learned that flavour wasn’t just something you tasted; it was something you felt. It meant warmth on a cold morning, comfort after a long day, and connection with the people you love most.

That memory of home, of shared meals, of flavour as a form of care became the heartbeat of Umei Foods.

The Stories We Carry in Our Cooking

At Umei, every flavour begins with a memory.

And for our community, those memories often begin with a single spoonful.

“These beer battered fish bites are sooo good dipped in their Seaweed Mayo.” – Kayla, VIC

“Absolutely loved the dip/spread/mayo. I used it in nori rolls with rice and tofu — truly delicious.” – Stacey, VIC

“This is so goooooood. Slightly more tangy than I prefer but good umami!” – Harry, VIC

“The mayo really stood out when I added it to spicy pasta noodles — like Korean Buldak with mayo. The umami flavour and creaminess worked really well!” – Peter, VIC

These little stories remind us that flavour connects people across kitchens, across cultures, and across dinner tables.

Each of these moments lives in what we make from the rich savouriness of our Seaweed Mayo to the smoky Gochugaru Mayo and the zesty of Yuzu Mayo. They’re small reminders that flavour can carry emotion and memory.

How Food Connects Generations and Cultures

Food is our most universal language. It bridges the gap between generations, cultures, and even continents.

That’s the magic of food. It welcomes everyone. Whether you grew up with Asian flavours or discovered them later in life, they have a way of bringing people together around the same table.

Sparking New Flavour Memories

That’s what Umei is really about not just making condiments, but creating little sparks of nostalgia and connection.

Our Japanese-Style Mayo is inspired by the smooth, umami-rich taste Sarah grew up with. Our Gochugaru Mayo adds warmth and personality, and our Yuzu Mayo captures that fresh, bright feeling of home-cooked simplicity.

Each flavour is designed to be more than a sauce, it’s an invitation to slow down, share, and savour.

So whether it’s a quiet meal at home or a big family dinner, we hope Umei becomes part of your story too.

Share Your Story With Us

Everyone has a “flavour memory.”

What’s yours?
Was it a dish your grandmother made? A street food stall you’ll never forget? Or something new that made you feel unexpectedly at home?

Share your flavour story with us — tag @umeifoods or send us a message. We’d love to hear what food means to you.